Quality and success, defined by Fox’s X-Men
Disney’s Marvel films own the box-office. When they announce a date for a new film, studios flee by moving their pictures up or delaying their release. Who would want to compete with a film that could make a billion in box office receipts? Even Warner Bros. pushed Batman vs Superman so that it wouldn’t compete with Captain America: Civil War. But wait! Now we learn that Warner Bros. have stolen the father of their cinematic universe, Joss Whedon, to make a film for a member of the Batfamily that will guarantee them financial success. Disney and Warner Bros. are dominating our Twitter feeds with new trailers and TV spots so that they can take the money you’d rather spend on the competition’s products. But why should we care when the sleeping giant has finally woke up?
The X-Men aren’t the hottest topic right now. Marvel are trying to usher them out of their comics, they aren’t selling any toys or producing animate cartoons for kids and their film universe is just as difficult to understand as a Rubik’s cube is hard to solve. They aren’t making anywhere near as much money as the other Marvel properties are. But that’s for Fox to figure out. One thing they have figured out? Letting creators tell their own stories and showering us with gold. The quality of Fox’s X-Men output, regarding their most recent ventures in Deadpool, Logan and Legion far surpass the basic popcorn fun of Suicide Squad and Ant-Man or Civil War. Now, this is where they build their empire, and they know it.
The time for mature-storytelling in superhero films has come, and Fox are doubling-down. Logan and Deadpool are especially evident of this. They used their mature ratings to tell better character-driven stories unlike Warner Bros. who think of mature-storytelling as brooding and dark stories. Fox understood that Deadpool was a comicbook film. Warner Bros. forgot and let Superman become an allegory for Christ, and so their two biggest characters suffered for it. Deadpool and Logan saw fantastic returns and now Fox has seen the future. They’re rebooting (softly) their main X-Men franchise, their making a soft-horror film in New Mutants and are capitalizing on Deadpool’s success by letting him be a key player in X-Force, which will surely draw many viewers to the first film in a new X-franchise. So in 2018, with three new films locked and loaded, audiences will look for refuge from the copy-and-paste superhero films we’re used to.
That’s not even talking about Legion. Marvel just released it’s worst Netflix show Iron Fist and Agents of SHIELD has recently hit the worst ratings ever received for the show. As for Warner Bros., they’re doing fine but I think we all need a release from the basic cable television of their CW shows with unnecessary romance triangles, cheesy dialogue and poor SFX. Legion is a show about a nearly completely unknown character and it’s some of the best television I’ve watched in awhile.
I just hope their wallets are big enough to take all our money. There’s a quote that goes along the lines of ‘you succeed most when all the chips are down’. Just as we thought Fox were out of the game with X-Men: Apocalypse releasing a few years after the failure of a Fantastic Four reboot, here the Valkyries come to save us from the monotonous factory of copy-and-paste hero films. I can’t wait.