Why Kendrick Lamar’s ‘Damn’ outsold Drake’s ‘More Life’

by KC

damn

Kendrick Lamar and Drake are two of the biggest names in the music industry. They’re both battling for the coveted position of the top rapper in the game right now. If you were unaware, just listen to Kendrick’s verse on ‘Control’ or Drakes shots at Kendrick with “They gon’ say your name on them airwaves/They gon’ hit you up right after likes it’s only rap”. While fans will constantly argue over which rapper is the greatest, no Kendrick fan could deny that Drake has sold more albums. Well, until now.

Drake is a man who’s always on the tips of peoples tongues. He’s constantly in the tabloids, has a hot new romance or posts some controversial content on his social media. Kendrick is the opposite of this. So it becomes some big event in popular culture when Drake releases music. Everyone wants to be informed on what’s going on so they’ll feel obliged to listen to Drake’s new music. Of course this will push Drake’s numbers up on the Billboard chart than someone who doesn’t share these qualities. But this time? This time it’s different.

Kendrick Lamar’s ‘Damn’ has made more numbers than Drake’s ‘More Life’, both having been released a month apart. But why? As stated previously, he knows how to bend media and the status quo to his ends. He’s worked on and developed his sound so much that the man can make pop gold with a flick of his wrist. Kendrick? His sound is darker and more brooding. Before ‘Damn’ he made a rap album with jazzy beats in ‘To Pimp A Butterfly’. We wouldn’t even be comparing the two if he didn’t call Drake out on his ‘Control’ verse. But now things have changed, and Kendrick’s on top. But is there more to it than that?

Absolutely. Kendrick’s release was as straight-forward as it can get. He had a wide release of his album on a Friday. Typical. He even had a music video released before that. Drake on the other-hand? He calls ‘More Life’ a playlist and debuted it live on his radio OVO Sound intending for the music only to be consumed digitally. In addition, he released the playlist on a Saturday which has limited the number of days he can count toward the album’s first week.

This, however, shouldn’t discredit Kendrick’s accomplishments. What should really be discussed is the content of the album and the statements they’re trying to make with each song. That’s what will decide who the better MC is. In my mind Kendrick wins again with ‘Damn’ but what do you think? Comment below and let’s discuss.

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